JAMIE NICHOLS

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jaaaame@icloud.com
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SERVE IMMEDIATELY, 2022

Serve Immediately is zine that celebrates the cherished family recipes passed down through Asian generations, where food becomes a powerful medium for storytelling, tradition, and connection. From secret recipes that have been lovingly preserved for decades to new takes on classic dishes, this zine highlights how food serves as both a memory keeper and a cultural bridge.

The zine showcases a wide array of Asian cuisines, from the delicate flavors of Japanese home cooking to the bold spices of Southeast Asia and the comfort of Chinese, Korean, Filipino, and beyond. Each recipe is paired with stories of family gatherings, celebrations, and the shared experience of nourishing loved ones.

The zine’s contributors include the self eponymous AZNSofDECODED, an internal Slack group consisting of the asians in the company. Serve Immediately was made to celebrate AAPI Heritage Month. 

Credits:
Jamie Nichols—Art Director/Designer
Bianca Nicole Bennett—Producer



PICTURESTART HOLIDAY BOX


This curated gift box was designed exclusively for PICTURESTART’s VIP mailing list, featuring a custom-branded beer pong starter kit. The set includes PICTURESTART branded ping pong balls, 12 high-quality plastic cups branded with the company logo, and a set of official beer pong rules. Crafted to elevate the classic game with a unique, branded experience, this gift box provides a fun and memorable touchpoint for PICTURESTART’s most valued contacts.


Summer of DashPass Photography 






Client: DoorDash
Photographer: David Brandon Geeting
Art Director: Jamie Nichols
Design Direcrtor: Adriel Teles
Producers: Mayra Houseknecht, Lauren Noonan



PITCH WORK – DECODED ADVERTISING

DoorDash pitch work for Decoded Advertisng. Created “store” signage for each demographic—Students, gamers, Latinx, and parents. Creative direction: Yalda Zakeri, Leah Butler, Kelly Kim. Motion design: Alex Reyes, Nathan Alicaway. 










 
 




ADS HOODIES – DOORDASH