jamie nichols

Worked on DoorDash’s YOUR DOOR TO MORE campaign, a brand evolution that expanded the perception of DoorDash beyond restaurants. The campaign brought to life how the platform connects people to more of what they need, want, and love—blending cultural insight with integrated storytelling across digital, social, and traditional channels.

DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Sarah Saltonstal
Senior Designer: Jamie Nichols
Senior Designer: Avalon Murray
Senior Designer: Julio Sotomayor
Creative Lead: Rachel Dady
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon

Photography
Photographer: Bobby Doherty
Photographer: Mari Juliano

SERVE IMMEDIATELY, 2022

Serve Immediately is zine that celebrates the cherished family recipes passed down through Asian generations, where food becomes a powerful medium for storytelling, tradition, and connection. From secret recipes that have been lovingly preserved for decades to new takes on classic dishes, this zine highlights how food serves as both a memory keeper and a cultural bridge.

The zine showcases a wide array of Asian cuisines, from the delicate flavors of Japanese home cooking to the bold spices of Southeast Asia and the comfort of Chinese, Korean, Filipino, and beyond. Each recipe is paired with stories of family gatherings, celebrations, and the shared experience of nourishing loved ones.

The zine’s contributors include the self eponymous AZNSofDECODED, an internal Slack group consisting of the asians in the company. Serve Immediately was made to celebrate AAPI Heritage Month.

Credits:
Jamie Nichols—Art Director/Designer
Bianca Nicole Bennett—Producer

Created the visual system for DoorDash’s grocery delivery launch. The system streched across, TVC, OOH, in-app banners, social, CRM. Oversaw the art direction and retouching of 100+ images shot for this campaign. The launch was kicked off with DoorDash’s debut Super Bowl spot.

Created the branding for one of DoorDash’s biggest savings and deals events for DashPass members. Paired vibrant photography with bold summer colors and graphic motifs.

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