Information jamie@bisou.world Instagram
©2026 BISOU WORLD, LLC.
Contributed to DoorDash’s YOUR DOOR TO MORE campaign, a brand evolution that redefined DoorDash as more than just restaurant delivery. Rooted in cultural insights, the campaign showcased how DoorDash connects people to more of what they need, want, and love through cohesive storytelling across digital, social, and traditional channels.
My contributions spanned art direction, the development of design systems, and the establishment of creative rules and guidelines to ensure a cohesive and consistent brand expression across every touchpoint.
DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Sarah Saltonstal
Senior Designer: Jamie Nichols
Senior Designer: Avalon Murray
Senior Designer: Julio Sotomayor
Creative Lead: Rachel Dady
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon
Photography
Photographer: Bobby Doherty
Photographer: Mari Juliano
Developed the visual identity for one of DoorDash’s largest savings and deals events for DashPass members, creating a bold, energetic campaign designed to drive engagement and reinforce the value of membership. The creative direction paired vibrant photography, a dynamic summer-inspired color palette, and playful graphic motifs to establish a distinctive and recognizable visual language.
Built a cohesive and scalable design system that extended across CRM, in-app banners, paid and organic social, and direct mail. The system balanced creative flexibility with brand consistency, supporting the production of over 500 final assets while maintaining a unified campaign identity across every touchpoint.
CRM, In-app Banner, Organic and paid social, Art direction, Branding, OOH, Print Mailer
Client: DoorDash
Designer Director: Adriel Teles
Art Director: Jamie Nichols
Producers: Mayra Houseknecht, Lauren Noonan
Photographer: David Brandon Geeting
GROCERY LAUNCH CAMPAIGN ON DOORDASH
Developed a comprehensive visual system for DoorDash’s grocery delivery launch, establishing a cohesive and scalable creative framework across TVC, out-of-home, in-app, social, and CRM. The system was designed to build a distinct visual identity for the grocery category while maintaining consistency with DoorDash’s broader brand ecosystem.
Led art direction and post-production for a library of over 100 campaign images, overseeing retouching and establishing visual standards to ensure consistency across every touchpoint. The integrated launch debuted alongside DoorDash’s first-ever Super Bowl commercial, marking a major milestone in the brand’s expansion beyond restaurant delivery.
DoorDash Creative Team
Designer director: Adriel Teles
Lead designer: Chris Ballard
Designer: Jamie Nichols
Designer: Avalon Murray
Copywriter: Erin Woolf
Photography
Photographer: Jeff Westbrook
SERVE IMMEDIATELY, 2022
Serve Immediately is zine that celebrates the cherished family recipes passed down through Asian generations, where food becomes a powerful medium for storytelling, tradition, and connection. From secret recipes that have been lovingly preserved for decades to new takes on classic dishes, this zine highlights how food serves as both a memory keeper and a cultural bridge.
The zine showcases a wide array of Asian cuisines, from the delicate flavors of Japanese home cooking to the bold spices of Southeast Asia and the comfort of Chinese, Korean, Filipino, and beyond. Each recipe is paired with stories of family gatherings, celebrations, and the shared experience of nourishing loved ones.
The zine’s contributors include the self eponymous AZNSofDECODED, an internal Slack group consisting of the asians in the company. Serve Immediately was made to celebrate AAPI Heritage Month.
Credits:
Jamie Nichols—Art Director/Designer
Bianca Nicole Bennett—Producer
