jamie nichols

SERVE IMMEDIATELY, 2022

Serve Immediately is zine that celebrates the cherished family recipes passed down through Asian generations, where food becomes a powerful medium for storytelling, tradition, and connection. From secret recipes that have been lovingly preserved for decades to new takes on classic dishes, this zine highlights how food serves as both a memory keeper and a cultural bridge.

The zine showcases a wide array of Asian cuisines, from the delicate flavors of Japanese home cooking to the bold spices of Southeast Asia and the comfort of Chinese, Korean, Filipino, and beyond. Each recipe is paired with stories of family gatherings, celebrations, and the shared experience of nourishing loved ones.

The zine’s contributors include the self eponymous AZNSofDECODED, an internal Slack group consisting of the asians in the company. Serve Immediately was made to celebrate AAPI Heritage Month.

Credits:
Jamie Nichols—Art Director/Designer
Bianca Nicole Bennett—Producer

Created the visual system for DoorDash’s grocery delivery launch. The system streched across, TVC, OOH, in-app banners, social, CRM. Oversaw the art direction and retouching of 100+ images shot for this campaign. The launch was kicked off with DoorDash’s debut Super Bowl spot.

Created the branding for one of DoorDash’s biggest savings and deals events for DashPass members. Paired vibrant photography with bold summer colors and graphic motifs.

DoorDash pitch work for Decoded Advertisng. Created “store” signage for each demographic—Students, gamers, Latinx, and parents. Creative direction: Yalda Zakeri, Leah Butler, Kelly Kim. Motion design: Alex Reyes, Nathan Alicaway.

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