Created
posters and marketing materials used to launch the new brand look and feel for Whole Foods Market. Worked closely with creative directors, Florencio Zavala and Jeff Beberman, to build assets for in-store & out-of-home use in a range of sizes and platforms.
Copy by Barton Corley & Jeff Beberman. Images by Maren Caruso.
POSTERS
![](https://freight.cargo.site/t/original/i/d62cb45fe1165b9e9a38067576a299ed419700badb2530faf1c4791f235636d1/WFM-Posters_1200px_0000_Layer-Comp-1.jpg)
![](https://freight.cargo.site/t/original/i/31a4ed29ac04fd86bc4057eb7bbdc3efbfb4c930a0acaed8721036e0cad50b4a/WFM-Posters_1200px_0001_Layer-Comp-2.jpg)
![](https://freight.cargo.site/t/original/i/b3bdd462eb8bef466cc2f02e8aefb6f6f74cfe09713d687b3294ead3ab43a84e/WFM-Posters_1200px_0002_Layer-Comp-3.jpg)
![](https://freight.cargo.site/t/original/i/6e29eb2eb4cf30f277fc46b7ee1a421c0e648024e8442c252a551c77dbef1de9/WFM-Posters_1200px_0003_Layer-Comp-4.jpg)
![](https://freight.cargo.site/t/original/i/634474191ae1100db196b2698701ddd766042dbc83f4d02bcfc8788d7db4ea68/WFM-Posters_1200px_0004_Layer-Comp-5.jpg)
![](https://freight.cargo.site/t/original/i/8145b81026ad6ea9490e29e899c0dfb8f7198e7a5fe1b90e5bb760912e5380a1/WFM-Posters_1200px_0005_Layer-Comp-6.jpg)
![](https://freight.cargo.site/t/original/i/5cf3c6b9a0a9414068fede278b07db7e599afae0628fedfcbdcfde6eeb9c0071/WFM-Posters_1200px_0006_Layer-Comp-7.jpg)
![](https://freight.cargo.site/t/original/i/06d8ef691a5925618227fda3e4e3c2e3f48df88b07ab88fe0a5bd3a1df83754b/WFM-Posters_1200px_0007_Layer-Comp-8.jpg)
![](https://freight.cargo.site/t/original/i/d03db399459125430997397bad429528f1feaa5fc323939628a2ca7551d1317f/WFM-Posters_1200px_0008_Layer-Comp-9.jpg)
![](https://freight.cargo.site/t/original/i/d56c5f61a12d5e0db1766f9addbfb10474bd6d6e2d85c54629bed108fa0ac027/WFM-Posters_1200px_0009_Layer-Comp-10.jpg)
![](https://freight.cargo.site/t/original/i/9d9666bc08bc7307339246fa0e8fb5681b00fcbe6ba6238ba567188f23ec251f/WFM-Posters_1200px_0010_Layer-Comp-11.jpg)
![](https://freight.cargo.site/t/original/i/da27bba103cefff243fd491dafdb8d64ac6584aa34c852601dcb2ed477cc2079/spring_2018_DecorBanners_22x28_V3_8.jpg)
![](https://freight.cargo.site/t/original/i/67366d47e3f10a2bfd8bd3febb061f2384929412091c842c1c881188349fb532/WFM-Posters_1200px_0011_Layer-Comp-12.jpg)
![](https://freight.cargo.site/t/original/i/9e5b6656aa27704a01e41b183c909a3564e9a0eb81bf305319bd6a955c71770a/WFM-Posters_1200px_0012_Layer-Comp-13.jpg)
![](https://freight.cargo.site/t/original/i/1cd911f9434f0be1a823577daf051c2d813debeaa30f9191e1a69fe91e473001/WFM-Posters_1200px_0014_Layer-Comp-15.jpg)
![](https://freight.cargo.site/t/original/i/d26de7475b6840f40e525abdc52a277feda6f2f07e99cf96534849894907c6be/WFM-Posters_1200px_0015_Layer-Comp-16.jpg)
![](https://freight.cargo.site/t/original/i/3e8bec8b412581be7a757073f3c6dbe9769215d9291a8c13a981334dbb54688f/WFM-Posters_1200px_0016_Layer-Comp-17.jpg)
![](https://freight.cargo.site/t/original/i/3a6a430da1b262333ed464211a3f3389f6997631f858f45a5001be2a3a11483c/WFM-Posters_1200px_0017_Layer-Comp-18.jpg)
DIGITAL
![](https://freight.cargo.site/t/original/i/a13e75a5ea528878be86a68d4699c89e9d980787c0b3ab81fb144aba4a03819c/WFM-digital_1200px__0.png)
![](https://freight.cargo.site/t/original/i/d1630c088b95d28854ccdd217df0598973df44c3c43513dea1f930d4264c7550/WFM-digital_1200px__0001_Layer-Comp-2.png)
![](https://freight.cargo.site/t/original/i/215f773a512c7d72929a5b33feeac4ef844dfbc20e15ee93a89f91bd58d90598/WFM-digital_1200px_0000_Layer-Comp-1.png)
OOH
![](https://freight.cargo.site/t/original/i/904e21df2efe4a3e05addf4ee93740e30b4d2e892b88aec3c9e93efc2310fc0b/IMG_0436.jpeg)
![](https://freight.cargo.site/t/original/i/247bbb17a98e2f63944b96f7e8d9dcce836d876d01d71b73d1a0e4ee280bf939/IMG_0435.jpeg)
![](https://freight.cargo.site/t/original/i/c68210a41b6b04d6041dec752e5e7b2420cea133219e945e902ddd61830fb043/IMG_0437.jpeg)